"Gym A" wants to set up a Facebook ad campaign targeting people age 20-35 and link to their Member Connect signup page. The gym owner at "Gym A" can set up Google Analytics to see how many people click on their Facebook ad.
To get started, the gym owner would sign into a Google Analytics account, as well as Studio (the back-end of Zen Planner), to change some settings. Here is the quick walkthrough:
- Login to your Google Analytics account
- Click on Admin
- Click on Tracking Info
- Click on Tracking Code
- Select and Copy the Tracking ID, it should look like UA-XXXX99-9
- Log in to your Zen Planner account: https://studio.zenplanner.com
- Click on the Setup gear on the bottom left
- Then find the Member Connect section in the Left scroll menu and click on “Google Analytics & Adwords”
- Now Paste in your Google Analytics ID into the “Web Property ID” field
Click Save Changes at the bottom of the page
A campaign variable is a descriptive keyword that we can use to identify a link. Here’s an example:
The “Gym A” Member Connect signup URL is:
Now lets go through the steps to define the three words for Google to track this link. These three simple words added to a Website URL will be tracked through Google so we can see the results. To do this we will use the Google Analytics Campaign URL Builder. It sounds fancy but it makes our job really simple.
- Step 1 – copy your Member Connect website link: “https://GymA.sites.zenplanner.com/sign-up-now.cfm”
- Step 2 – go to the URL Builder https://support.google.com/analytics/answer/1033867?hl=en
- Paste in the link from Step 1
- Fill out the Campaign Source
- This source should be set to “Facebook” or anything that we can use to identify the tracking data later.
- Fill out the Campaign Medium
- This is another identifier for us to tell what type of link or advertisement we used, something like (link, cpc (cost-per-click), banner, email)
- Fill out the Campaign Name
- This field is the key to tracking a specific unique link.
- Make it descriptive, unique and easy to remember example: FBSignupMay “Facebook Signup page May Advertisement”
- It can be anything but try your best to make it short with no spaces. Hyphens and underscores are acceptable.
The new customized link should now look Like this:
Here's a visual example:
Wait a day or so (it takes Google Analytics 24-48hrs to update). Log back into your Google Analytics account click on “Acquisition -> Campaigns” to see a list of all your custom campaigns and the wonderful lists, data, and charts.
If you have embedded iframes from Member Connect onto your website, this process is similar but slightly more involved. In order for the tracking to work properly, the iframe URL will need to reference to the Google URL variables. While this is beyond the scope of this article and not something we can directly support, feel free to ask your website developer they should be able to help.